Senior agency roles
Marketing Manager
Amber
Aug 2023 to Dec 2023 · full-time role
Pune
Marketing
Ran paid and organic campaigns across Facebook, Instagram, LinkedIn and YouTube, led by the data
Consumer brand · paid and organic social across Meta, LinkedIn and YouTube
Key achievements
Managed integrated brand campaigns across Meta, LinkedIn and YouTube; owned content calendar strategy from brief to final asset delivery.
Reported weekly on campaign performance via GA4 and Facebook Insights.
Results: 68% engagement increase and 20,000+ new organic followers; the internal team now runs content production independently.
Ran
Comprehensive paid and organic campaign strategy
Day-to-day content management across all social channels
Trend monitoring and algorithm-led campaign refinement
Collaboration with content writers and graphic designers
Measured with
Google Analytics and Facebook Insights for performance analysis
Data-driven decisions to optimise ROI continuously
Market research to inform campaign strategies
Pre-planned content calendar for consistency
Skills & focus
Performance Marketing · Social Media · Google Analytics · Content Strategy
Read the full case study →