Marketing operations transformation

A growing agency had multiple workstreams, leadership priorities, and delivery dependencies moving at once, with work spread across people, tools, and informal updates rather than one shared view.

The founders needed one operating view spanning priorities, delivery status, finance, people, risk, and the growth pipeline — without adding weight to how the team actually worked day to day.

Mapped every workflow, decision point, handoff, and review gap across functions to find where accountability was breaking down, then built the layer to fix it: SOPs, KPI rhythms, dashboards, project trackers, a review cadence, and clear escalation logic.

A repeatable operating system now runs across a 30+ person agency, giving leadership stronger visibility and accountability across every workstream.