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Marketing Operations Case Study 07

Agency client portfolio — growth and delivery

Situation

An agency client portfolio spanned multiple categories — jewellery and lifestyle, fintech, IT and CSR, cycling, and education — each with different stakeholders and campaign needs.

Task

Grow revenue across the portfolio while running full omnichannel execution for every brand, without diluting account attention or quality.

Action

Owned end-to-end client partnership — planning, omnichannel strategy across social, paid, organic and email, and delivery process design per account — then ran large-scale digital campaigns across the full portfolio.

Result

₹1.5Cr+ in combined client revenue managed across the portfolio in one year.

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