Head of Growth and Operations

Key achievements

• Owned senior client relationships across FMCG, retail and F&B accounts including Godrej Jersey and Tom Yum; managed briefs, delivery and client satisfaction end-to-end.

• Turned around three accounts that were about to churn. I found where briefs and delivery had drifted apart, restructured the SOWs and rebuilt the delivery cadence. All three stayed, with bigger scopes.

• Grew average account value through structured cross-sell into digital, AV and ATL; converted single-service project clients into multi-channel retainers.

• Designed KRA and KPI frameworks for all account and creative roles, aligned to client commercial outcomes and agency margin targets.

• Improved pitch-to-win conversion by restructuring proposal narratives and capability presentations around client business priorities.

• Results: Rs 7.2 cr annualized revenue growth and 30% reduction in execution time within two quarters.

Systems built

• KRAs for every role + KPI tracking system agency-wide

• Financial tracking for real-time revenue, payments and P&L

• Client onboarding, project execution, post-delivery flows

• Opportunity tracking system to manage proposals and improve conversion quality

• Led migration to Microsoft 365 and Adobe Enterprise

Leadership wins

• Organised the Way Forward Summit to align senior leadership on vision and goals

• Stabilised high-risk client accounts and improved delivery

• Implemented leave policy and conflict resolution processes

• Worked closely with Vertical Leads for cross-team execution