Startup GTM
Taking SimpleStore to market
A strong product with no go-to-market plan. I built the positioning, the launch roadmap and the lead tracking to get it moving.
Client
SimpleStore
Industry
Consumer retail · Sydney
My role
Marketing Specialist
Timeline
Jun 2019 to Jun 2020
Location
Sydney, Australia
Results at a glance
2
Pilot launches
4
Media partnerships
HubSpot
Lead tracking in place
The situation
SimpleStore was a Sydney consumer retail brand with a strong product and an international audience.
The challenge
There was no go-to-market foundation. Positioning wasn’t defined, there was no launch plan, and the leads coming in from early marketing were untracked and going cold.
The objective
Give the brand a clear position, a phased way to launch, and a pipeline that didn’t leak.
My approach
Ran demographic research and studied customer engagement to define the core audience.
Defined positioning and messaging for that audience.
Built a phased launch roadmap with early pilot campaigns.
Set up founder-led content as a lead generation channel.
Implemented HubSpot for lead tracking and pipeline visibility.
Coordinated omnichannel goals, client briefs and content across digital and in-store.
What I built
Positioning and messaging
A phased launch roadmap
Pilot campaigns
Founder-led content
HubSpot lead tracking
Four media agency partnerships
The results
Two pilot launches shipped and four media partnerships were signed. Website visits grew as the brand built its presence, and a lead tracking system was in place for the next phase of growth.
What made it work
Getting positioning right before spending on reach
Testing with small pilots before a full launch
Tracking every lead from day one
Focus areas
Positioning · Launch · Lead Generation · HubSpot
Read about my role here →