Project Executive, Brand Solutions

Key achievements

• Executed brand activations for Coca-Cola, Red Bull and Bacardi India; managed live event production, multi-sponsor brand commitments and on-ground consumer engagement at scale.

Scope

• Brand activation for 4 brands using entertainment as delivery

• Managed multi-tier stakeholders and client relationships

• Conceptualised and brainstormed creative event ideas

• Co-managed budgets and project finances

• Led team of 3 across multi-tier project execution

Achievements

• Organised 24 events at multiple locations nationally in 3 months

• Coca-Cola, Red Bull, and Bacardi India campaigns delivered

• Increased event footfall by 6% via digital marketing strategies

• Built direct messaging processes that lifted conversions by 10%