Australia, 2017 to 2021
Marketing Specialist
Simple Store
Jun 2019 to Jun 2020
Sydney, Australia
Marketing
Full-stack digital marketing for a Sydney consumer brand, covering social, lead generation, client briefs and omnichannel strategy
International consumer retail brand · Sydney, Australia
Key achievements
Managed omnichannel brand strategy and demographic research; onboarded 4 agency partnerships and coordinated multi-market content delivery across digital and in-store.
Results: defined positioning and a phased launch roadmap, shipped 2 pilot launches, signed 4 media partnerships, and implemented HubSpot for lead tracking.
Delivered
Social campaigns driving lead generation and conversions
Omnichannel goals, client briefs, and execution plans
Increased website visits by creating market presence
Supported early customer onboarding and growth pipeline development
Established 4 media agency partnerships
How
Demographic data analysis and customer engagement strategies
Project tracking with detailed reporting
Incubated new service and solution ideas
Managed proprietary information and technology
Skills & focus
Digital Marketing · Lead Generation · Sydney · Omnichannel
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