Early career: events and brand activation
Marketing and Event Consultant
Indian Supercross Racing League
Nov 2013 to Feb 2015
Pune
Marketing + Events
Grew ticket sales by 34% for motorsport events through ATL, BTL and social campaigns, sponsorships and on-ground event management
Pune Invitational Supercross · Pune
Key achievements
Drove a 34% increase in ticket sales through targeted campaigns; managed the full media plan and multi-partner sponsorship.
Marketing
ATL, BTL, and social media marketing strategies
Newspaper ads, radio promotions, traditional campaigns
Social media ad campaigns to increase ticket sales
Created alliances with brands and agencies
Results
Increased ticket sales by 34%, worth ₹1,50,000 in revenue
Onboarded 2 mid-level sponsorships worth ₹75,000
Negotiated stakeholder partnerships and deliverables
Managed on-ground branding collateral for Pune Invitational Supercross and Audi Q Drive
Skills & focus
Event Marketing · Sponsorships · ATL/BTL · Motorsport